Our Brand

Our Brand Essence:

Inspirationally Canadian

Our Brand Promise:

Canada Place will evoke pride in being Canadian and appreciation of Canada through a unique and memorable experience.

Our Brand Position:

Canada Place is Vancouver's national symbol, a hub of economic activity and a destination that welcomes Canadians and visitors from around the world to celebrate our country.

Background:

On July 1, 2006, Canada Place launched its new Inspirationally Canadian brand. Since that time, Canadians and visitors alike have embraced the brand and its promise, which is embedded in all that we do at Canada Place.

Our award winning brand, much like our nation, is multi-faceted. First, the sails depict the iconic nature of Canada Place’s architecture. The kaleidoscope of colors represents variety and diversity living as one and our vast Canadian landscape, both human and geographical. The blues of the ocean, the greens of the mountains, gold of the prairies and red of the famed Eastern autumns are all showcased through the range of colours. The blue reflection represents Canada Place’s location on the waterfront and our unique position on the Pacific Ocean.

The maple leaf at the heart of our brand represents all Canadians coming together as one to celebrate Canada’s accomplishments, adventurous spirit and bright glowing future. Like light traveling through a prism, a full spectrum of colour is emitted from the heart of the symbol. The opposite is also true, with all colours coming together to create a unified brilliant light

Finally, “the experience starts here,” demonstrates that Canada Place is where journeys begin, relationships develop, memories are created and inspiration takes place.