Canadian Paralympic Videos on the Canadian Trail
Determination. Inspiration. Innovation.
The London 2012 Paralympic Games run from August 29 to September 9 2012. As always this year’s Canadian Paralympians promise to inspire with feats of athleticism and competitive spirit. In honor of their dedication, Canada Place has partnered with the Canadian Paralympic Committee to accentuate existing Paralympic murals on the Canadian Trail at Canada Place with Inspirationally Canadian Paralympic video content. See it now with the Digital Trail.
Using the “Digital Trail”, a mobile web and Facebook app that gives users access to multimedia content related to Canada’s Communities and Canada’s Five Foundations. Guests to Canada Place can use their smart phones and the free Canada Place Wi-Fi network to access the Paralympic videos along with dozens of others reflecting the foundations of the Canadian way of life including: Innovation, History and Activities.
Online guests from around the world can access the same experience on the web and Facebook. By connecting to Facebook and favouriting any content, you can share what you have experienced on your Facebook timeline. Canada Place worked with Vancouver based TradableBits to help people share their Inspirationally Canadian content around the world and in doing so has become Canada’s first tourist destination with a Facebook timeline enabled app. Experience the Canadian Trail on Facebook.
The first feature video was created by DDB Toronto and stars top Canadian medal winner Stephanie Dixon in a chill inducing 30 second spot. Canada Place would like to know what other Paralympic clips you would like to see featured. Tweet us @canadaplace or message us on Facebook.com/canadaplace with links or suggestions.
Canada Place’s Digital Media Specialist Trevor Jurgens was happy to see the partnership with the Canadian Paralympic Committee take shape, “Knowing that we had already recognized Stephanie Dixon, one of Canada’s most decorated athletes ever on the Canadian Trail and personally experiencing the impact of the CPC’s promotional video featuring Stepahie, I knew we had to share it with our Canadian and International guests. It will likely take on a life of it’s own as Canadian and international guests favourite the clip.”
Best of luck to all Paralympians and Canada Place will be cheering extra hard for all Canadian athletes and representatives. Follow Canada Place and the Canadian Paralympic Committee on Twitter @canadaplace and @CDNParalympics.